Glossier has Trademarks for "Boy Lash" and "Lash Slick"...
WHAT DOES THIS MEAN, GLOSSIER?! I have a strong feeling they have a mascara coming out very soon! Knowing Glossier, they always have something outstanding up their sleeve.
This morning, I glossed over (pun intended) Into The Gloss' Instagram story, thinking nothing more than it being another article listing different mascaras. After looking at ITG's story, I also saw Glossier's story also addressing the same blog post, ending the story with the word, "TOMORROW".
I'm so glad I saw both of their stories because I'm currently on the market for a good mascara! I've been eyeing Milk Makeup's Kush mascara for awhile but I have yet bit the bullet due to my fear of it being gimmicky. Don't get me wrong, I'm all for vegan mascaras, I just haven't found ANY mascara that actually adhered to my lashes without flaking or smearing off.
Following the IG story ITG posted, today on Twitter, ITG also tweeted this blog post: Why Doesn't The Perfect Mascara Exist? with the caption, "Let's chat tomorrow..." The very first thought that comes to my mind is, Glossier is releasing definitely a new mascara. Glossier also tweeted a photo of an adorable calf with the hashtag, #lashgoals.
SO OF COURSE I went digging for anything that hinted at Glossier actually making a mascara. I did some minor research, and found that Glossier has trademarks on the terms "Boy Lash" and "Lash Slick"! Elle Magazine also did an interview in 2017 with Emily Weiss, CEO and Founder of Glossier, and she stated that mascara is something they are definitely working on! Glossier is always working on new products, but Emily also does say that they cancel ideas at the last minute if it doesn't work out.
MY THEORY: Glossier is releasing a mascara soon that will (hopefully) work for all lashes and eye shapes. One can only hope.. Let's see if they really do release a mascara soon! Possibly tomorrow...
I am not sponsored by any of the brands nor am I affiliated with any of the brands listed above. Thank you for reading & take care! – xoxo, Annie